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Upton first modeled clothing for Garage and Dooney & Bourke. She was the 2010–11 face of Guess. In 2011, Upton appeared in the Sports Illustrated Swimsuit Issue. She was featured in the body paint section and named Rookie of the Year for that issue. She has since modeled for Beach Bunny Swimwear, and has appeared in Complex and Esquire as “The Woman of the Summer”. Upton wore one of the Beach Bunny suits in the 2014 Sports Illustrated Swimsuit Issue.
In April 2011, an Internet video of her doing the dougie hip-hop dance at a Los Angeles Clippers game went viral and served to increase her popularity. Guy Trebay of The New York Times observed that this served to illustrate the power of social media to bestow stardom upon a model, which had previously been the domain of top designer runway shows. In April 2012, Upton appeared in a video of herself performing the Cat Daddy dance to the song of the same name by The Rej3ctz, which also went viral.
Upton appeared on the cover of the 2012 Sports Illustrated Swimsuit Issue, released in February 2012. Upton has also recounted the negative aftereffects of the 2012 Sports Illustrated cover, as she was subjected to criticism and felt she had been objectified.
Upton has appeared in editorials for American, Italian, British, Spanish, German, and Brazilian Vogue, Harper’s Bazaar, V, Mademoiselle, LOVE, Italian, German, and American GQ, Cosmopolitan, Glamour, and Esquire. She has appeared on the covers of Italian, American, and British Vogue, French and American Elle, American, Italian, and German GQ, Esquire, and Vanity Fair.
She has appeared in advertising campaigns for David Yurman, Sam Edelman, Betsey Johnson, Guess?, Victoria’s Secret, Express, and Bare Necessities. She was named the “new face” of Bobbi Brown cosmetics in 2014.
In 2012, she was ranked the fifth-sexiest model by Models.com She ranked #3 on the American publication of AskMen‘s Top 99 Women for 2013. In 2012, she was listed on Maxim‘s Hot 100 list, citing her photo shoots with Sports Illustrated.
Upton was the cover model for the 2013 Sports Illustrated Swimsuit Issue for the second consecutive year. Parts of her 2013 Sports Illustrated pictorial were filmed in Antarctica and Upton suffered from failing hearing and eyesight due to the extreme cold.
After getting the November 2012 Vogue Italia cover photographed by Steven Meisel and the January 2013 Vogue UK cover, Upton landed the June 2013 Vogue cover by Mario Testino. She was then photographed by Annie Leibovitz for the October 2013 100th anniversary cover of Vanity Fair.
In September 2013, Upton was named Model of the Year at the 10th annual Style Awards at the Mercedes-Benz Fashion Week in New York.
Upton appeared on the flip-side cover of the 2014 50th-anniversary Sports Illustrated Swimsuit Issue, the first time that type of cover was used by that magazine. Part of her shoot took place at Cape Canaveral, capturing her in zero gravity.
In 2014, Upton starred with Tony Hale in Lady Antebellum‘s music video “Bartender“. People named Upton its “Sexiest Woman” for 2014, the first time the title has been awarded. Also in 2014, Upton was the centerpiece of a $40 million advertising campaign for Machine Zone’s mobile app Game of War: Fire Age.
Upton starred with Alexandra Daddario in The Layover, a road trip sex comedy directed by William H. Macy. The film follows two best friends (Daddario and Upton) on vacation as they fight over the same guy during a layover in St. Louis.
Originally posted 2013-10-30 14:53:18.